Beverage Consulting & Data Intelligence

Your Brand
Deserves
More Shelf.

Most beverage brands have distribution. Few are maximizing it. We connect your strategy, distributor relationships, and live sales data — so you can see exactly what's working, fix what isn't, and grow faster across the three-tier system.

Find My Plan See How It Works
$260B+
U.S. Bev Market
3
Tiers Served
4
Service Pillars
VIP Data API ◆ Power BI Dashboards ◆ Distributor Management ◆ Retail Execution ◆ Commercial Strategy ◆ iDIG Integration ◆ IRI · Nielsen Analytics ◆ Depletion Intelligence ◆ VIP Data API ◆ Power BI Dashboards ◆ Distributor Management ◆ Retail Execution ◆ Commercial Strategy ◆ iDIG Integration ◆ IRI · Nielsen Analytics ◆ Depletion Intelligence ◆

The Problem

The Industry Is Leaving
Money on the Table.

The modern beverage market is more complex than ever — and most brands aren't equipped to navigate it.

  • Fragmented execution with no unified visibility across channels
  • Underutilized syndicated data (VIP, IRI, Nielsen) sitting dormant
  • Distributor consolidation squeezing supplier mindshare and shelf presence
  • Retailer pressure demanding more category insights and promotional proof
  • Innovation overload with too many SKUs and insufficient prioritization
01
Suppliers & Producers Breweries · Wineries · Distilleries · RTD Brands
02
Distributors & Wholesalers Mid-size Distributors · Multi-state Wholesalers
03
Retailers & Operators Regional Chains · On-premise Groups · Category Managers

We work across all three tiers — our integrated expertise is what sets us apart from every other consultancy in the space.

What We Do

Four Pillars.
One Partner.

Each pillar works independently or as part of a full-stack engagement.

01
Pillar 01

Commercial Strategy

Data-informed strategy across pricing, portfolio, and market expansion — built by operators who've been in the room.

  • Pricing & promotions architecture
  • Market expansion & territory prioritization
  • Innovation launch strategy & SKU rationalization
  • Brand positioning & competitive set analysis
02
Pillar 02

Distributor Management

Structured frameworks for maximizing distributor focus, accountability, and alignment at every level.

  • Scorecard development & JBP facilitation
  • KPI framework design & performance tracking
  • Incentive program design (volume, distribution, execution)
  • Distributor meeting facilitation & workshops
03
Pillar 03

Retail Execution

Close the gap between distribution and depletion with structured audit programs and void correction strategies.

  • Execution audit programs (on- and off-premise)
  • Chain programming support & void correction
  • OOS reduction with root-cause analysis
  • Planogram compliance & space optimization
04
Pillar 04

Data Analytics & Power BI

Enterprise-grade data infrastructure — live VIP API feeds, automated Power BI dashboards, and IRI/Nielsen integration.

  • VIP API → automated depletion pulls
  • Power BI dashboards: velocity, distribution, execution
  • IRI & Nielsen competitive benchmarking
  • Promotional ROI modeling & demand forecasting

Data Infrastructure

Live Intel.
Every Week.

Our technology backbone is a direct API connection to VIP beverage data — the industry-standard wholesaler depletion platform. This live feed powers every client's Power BI environment.

Enterprise-grade data intelligence, delivered to brands at every stage — not just the Fortune 500.

01
VIP API Pull Automated weekly depletion data direct from the wholesaler network — no manual exports, no lag.
02
iDIG Integration Multi-wholesaler aggregation into a single normalized data feed for multi-state visibility.
03
SRS Layer Cross-market trend analysis and multi-state depletion visibility in a unified view.
04
Power BI Dashboards Live views — velocity, distribution, pricing, and execution scoring — delivered every Monday.
05
IRI / Nielsen Layer Consumer sell-through data and competitive benchmarking layered on top of your depletion data.

Why 3Tier

Operators,
Not Advisors.

Our team has held roles at the supplier, distributor, and retail levels — giving us an integrated perspective that pure-play advisory firms cannot replicate.

The Power BI dashboards become part of your weekly operating rhythm, creating retention through utility. The VIP API connection provides a live data moat that competitors cannot easily replicate.

Capability
Traditional
Freelancers
3Tier IP
Three-tier system depth
Limited
Varies
✓ Core
Live VIP / iDIG API access
None
Rarely
✓ Native
Power BI dashboard delivery
None
None
✓ Built in
Retail execution programs
None
Varies
✓ Structured
Distributor JBP facilitation
Limited
Varies
✓ Standard
Scalable service packages
No
No
✓ All sizes

Ready to Get Started

Let's Build Your
Data Advantage.

Whether you're a craft brewery chasing distribution velocity or a regional distributor seeking better supplier accountability — we're built for you.

Schedule a Discovery Call Explore Services